People are being encouraged to save more towards their retirement through a new Government campaign.
The multimillion-pound campaign, launching initially this week, follows numerous warnings that many people who have failed to build up funds in a pension will face a shock when they retire if they expect to enjoy the same quality of life as they did while working.
It also comes ahead of the introduction of reforms which will see staff automatically enrolled in workplace pensions if they have not made their own provisions.
The reforms will only affect the largest employers initially, but will be rolled out at a later date to smaller firms.
The advertising campaign, which will also run online and on the radio, will direct people to the Directgov website where more details on the workings of the pension reforms are provided.
Ministers said they believe the reforms will "transform this country" and help millions more people to enjoy a more prosperous retirement.
Copyright Press Association 2012