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New fundraising book gets seal of approval from Children's Laureate

The Children's Laureate has described a new book being published to raise money for Birmingham Children's Hospital as 'beautifully told' and a 'great story' on the day the first editions were delivered.

Malorie Blackman sent the message of support as Wesleyan, the Birmingham-based financial mutual, launched the book as part of its latest campaign to raise £750,000 for the world renowned hospital.

She said: "I love this story! It's beautifully told and I love the way it shows the power of the imagination to take you wherever you want to go. It's a great story and has something to say to all children."

Written by Moseley-based author Juliet Clare Bell and illustrated by Coventry artist Dave Gray, 'The Unstoppable Maggie McGee' tells the story of Maggie and her best friend Sol as they use their imaginations to escape the confines of the hospital to go on adventures.

The book aims to raise funds for the hospital's Magnolia House Appeal, an initiative to build a facility that supports families coming to terms with life changing news. Every penny from the £6 cover price will go to the Magnolia House Appeal, with Wesleyan covering all costs for publication and postage. It is now available to buy from the hospital's website and its fundraising hub.

Liz McKenzie, Wesleyan's Chief Operating Officer and chair of its Charity Advisory Committee, said: "We're very proud of the book and the work Juliet and Dave have done over the past few months to create it. We've had wonderful feedback from readers so far, but to have someone like Malorie Blackman give the book her seal of approval is fantastic.

"While the intention is obviously to raise as much money as possible for Birmingham Children's Hospital, it was also important to us that the book didn't look out of place in a child's bedroom and would be a story they will want to come back to for many years to come, and we have achieved that."

Wesleyan is Birmingham Children's Hospital largest corporate donor, and has supported the charity since 2013. Since then it has raised more than £250,000 for the hospital's Cancer Centre Appeal and is leading the £1 million campaign for Magnolia House, a purpose built facility in the grounds of the city centre hospital that will provide a haven for families after they have received very upsetting or life-changing news.

More than 4,000 copies of the book were sold at a gala launch dinner, as some of the leading businesses in the city threw their support behind the appeal.

The Unstoppable Maggie McGee is available to order at www.unstoppablemaggie.co.uk, and for regular updates about the book and its characters 'like' the Facebook page www.facebook.com/unstoppablemaggie.

The first copies of 'The Unstoppable Maggie McGee' are delivered to the Fundraising Hub at Birmingham Children's Hospital. (l to r) Jessica Wilkes-Reading (Wesleyan), Fiona Gaughan (BCH), Liz McKenzie (Wesleyan) and Laura Richards (BCH).






















The first copies of 'The Unstoppable Maggie McGee' are delivered to the Fundraising Hub at Birmingham Children's Hospital. (l to r) Jessica Wilkes-Reading (Wesleyan), Fiona Gaughan (BCH), Liz McKenzie (Wesleyan) and Laura Richards (BCH).

'WESLEYAN’ is a trading name of the Wesleyan Group of companies.

Wesleyan Assurance Society and Wesleyan Bank Ltd are authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Wesleyan Financial Services Ltd, Wesleyan Unit Trust Managers Ltd, Practice Plan Ltd and DPAS Ltd are authorised and regulated by the Financial Conduct Authority.  Advice about investments, insurance and mortgages is provided by Wesleyan Financial Services Ltd.

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