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NHS England launches social media advertising campaign to attract more GPs

NHS England has launched a new advertising campaign via social media in a bid to attract more GPs.

The campaign - part of a ten point GP workforce plan - will run for six weeks in the run-up to the next annual recruitment cycle. Six short video clips are being released as well as various online posters and graphics.

Using the slogan, 'there's nothing general about general practice', the campaign hopes to attract foundation doctors and medical students.

Medics who respond to the ads will be put in touch with a GP ambassador - a grassroots GP who has volunteered to speak about what the job is like.

GPC workforce subcommittee chairman and Wesleyan Junior Advisory Board chairman, Dr Krishna Kasaraneni said: "It is important that we change perceptions of general practice and inspire the next generation of medical graduates to become GPs.

"We want to see an increase in the number of applications for GP training places for 2016/17 and this campaign could help to achieve that.

"However, it is only one part of a wider solution and the government has to address these core problems so that we can truly attract the GPs needed."

Source: GP Online

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