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New veterinary predictions for 2016

As 2015 draws to a close, veterinary suppliers are reflecting on business trends in the last 12 months and thinking about what the coming year may hold. Increasingly, veterinary medicine is looking to high-tech solutions to diagnose and treat animals. There is certainly demand for these tools and treatments, but will vet surgeries be able to access the finance required to buy them?

Vendors can increase their sales and support clients by opening conversations about the latest technological products on offer and the available purchasing options. In the coming year, we predict that veterinary resellers will sell more of the high-tech machines required for the treatments below, with positive effects for both vendor margins and veterinary client satisfaction.

1.MRI scans
Magnetic resonance imaging or MRI is making the jump from human to animal applications. MRI provides a detailed picture of internal organs. It is not entirely risk free, as it uses radio waves and magnets, but the risk is worthwhile when a serious condition such as cancer is suspected.

Ultrasound scans provide information about the condition of spinal cords and retinas, and of course it can be used for animal pregnancies. The scanners have become much smaller and cheaper over recent years; the latest models are pocket-sized.

Initially developed for human medicine, laparoscopy or keyhole surgery is becoming ever more popular in veterinary settings. The technology uses a small camera and light source to examine organs. The procedure is much less invasive than traditional surgery, so animals recover faster and experience fewer complications.

4.Portable x-ray machines
Carrying out an x-ray on a large animal such as a horse is no mean feat. Fractures and broken bones can now be diagnosed using portable x-ray machines. This technology is invaluable in, for example, detecting bone weaknesses before they develop into a fully-fledged fracture.

5.3D printing
Whereas humans are roughly similar in shape and size, animals such as dogs and cats vary hugely from breed to breed. A rapid-prototyping process for 3D printing is enabling vets to build animal bone models based on tomography scans, so they can prepare more fully for surgery.

While new technologies offer significant opportunities for the veterinary sector, the high-value equipment they require can be expensive and vendors may require specialist training too. As a veterinary reseller, you can help your clients by explaining that the technology required for these treatments can be bought through finance, so the benefits can be realised as soon as possible.

By showing yourself to be aware of the latest treatments on offer, you will increase your credibility with clients and help to keep them informed about the latest developments and price changes. As high-tech treatments become increasingly mainstream, veterinary surgeries that fail to invest risk being left behind.

If you think your clients might benefit from business finance, why not register to become a Wesleyan Bank partner? We will provide you with training, rewards and help to remove barriers to sale.

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